Are you looking for new and worthwhile ways to promote your business? With all the marketing opportunities available, how do you pick the one that benefits you the most?
There are plenty of out-of-home (OOH) advertising strategies available. Most often, we automatically think about billboards, newspaper ads, and the like. There is, however, one tool that helps your North Shore business more than others.
The Impact of Car Wraps on Your Business
Vehicle wraps are one of the most effective marketing tools in the market. This enables you to cover any type of vehicle with durable vinyl material. This vinyl material can be printed with any type of design that can help promote your business.
They are a popular choice among different industries today. Let us look at some reasons why this is a practical choice:
Fleet wraps extend your market reach.
Among the many ways to market your business, this is the only one that you can bring anywhere you go. Static billboards, for example, are only seen by people who pass by them. TV and newspaper ads are limited to those who have access to them.
Vehicle wrapping, like truck wraps, lets you bring your brand each time your vehicle goes out. Whether you are in or outside of your city, people know about your business by seeing your wraps.
They are a cost-effective option.
Regardless of getting bus wraps or a simple magnetic sign, these remain to be smart business investments. One of the reasons being that they have a very low cost per thousand impressions than other types of media.
Fleet wraps can cost as little as $0.15 while online ads are at around $21 per thousand impressions. This alone tells you how worthwhile vehicle wrapping is.
Car wraps bring plenty of attention to your brand.
Studies have shown that a single car, truck, or bus wrap can generate as much as 70,000 impressions per day. This means that there are thousands of people who can potentially be more aware of your brand daily, depending on your location.
This can bring more attention to your business and generate more leads. For this reason, it is important to have a clear display of your business name and logo. Also, adding contact details or a website is helpful to convert those leads.
Worthwhile Marketing Investments in the North Shore Area
Based on the information above, you may be wondering about the average return of investments when it comes to vehicle wrapping. It can be challenging to come up with an exact amount. This is because the ROI depends on a lot of factors, like the cost of the wraps, your location, and the like.
However, what remains to be true is that this is one of the most effective marketing tools around. Whether you want a magnetic sign for your logo or full truck wraps, these benefit your business in more ways than one.
Ready to invest in vehicle wraps? Contact The Sign Doctor today and we’ll give you a free quote!
