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February 20, 2023

What Are Channel Letters and Why Would I Want Them

Home » Blog » What Are Channel Letters and Why Would I Want Them

Are you looking for a signage solution that stands out from the competition? Channel letters are an excellent choice for businesses and organizations of all sizes. Not only do they look great, but they provide maximum visibility day or night. In this blog post, you'll learn precisely what custom channel letters are and why they can be an effective signage option.

What Are Channel Letters?

Channel letters are three-dimensional signs typically used for storefronts and building identification. These signs can be made from aluminum, steel, acrylic, plastic, and other materials.

There are four basic types of channel letters:

Front Lit

LED or neon lighting from the front, which gives them a halo effect, illuminates these signs. Illuminated channel letters are the most popular choice for outdoor sign applications.

Reverse Lit

LED or neon lighting from the back lights up the letter from behind. Businesses often use this type of signage for exterior signs, which can be effective at night.

Front Lit and Reverse Lit

Combining front-lit and reverse-lit LED or neon lighting allows businesses to show off the front and back of their letters.

Open Face

These channel letters have no backing, making them an effective and economical option.

Why Choose Channel Letters?

Channel letters offer several advantages over traditional signs:

Highly Visible

Channel letters are highly visible from a distance, which is why they're often used for storefronts and building identification. They can also be effective for interior wayfinding.

Variety of Materials

Businesses have several choices when it comes to materials, including aluminum, steel, acrylic, and plastic. This allows them to customize their signage to best match their branding.


Channel letters are made with durable materials, allowing them to stand up to the elements and last for years.


Channel letter signs cost less compared to other types of custom signage. Plus, they often don’t require additional maintenance or replacement for a long time.

How to Choose the Right Sign for Your Business

Custom channel letters can be a great addition to any business, but choosing the right sign for your needs is important. Consider these factors to create a sign that stands out from the competition and meets all your expectations.


The size of your channel letters depends on your available space and the visibility requirements.


The material you choose should match your brand and be able to withstand your climate.


Consider the location of your sign, including any lighting requirements or restrictions.

Legal Requirements

Depending on your business, you may need to comply with local laws and regulations when it comes to your sign. Working with a professional is important to ensure you have the proper signage and permits.


Channel letter signs cost less compared to other types of custom signage. However, it’s important to consider additional expenses, such as installation, permits, and maintenance.

Channel letters may be a perfect choice if you’re looking for an eye-catching, durable sign that stands out from the competition. Contact The Sign Doctor today to learn more about how we can help you create custom signs that get noticed.

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