Vinyl lettering, vinyl graphics, window film, and many more sign types encompass a powerful type of signage known as window graphics that will surely benefit your business. These signs can be used to share marketing messages, and business information, and even boost privacy.
However, with so many options and uses for this type of signage, it can be tough to know where and how to start. Here are some guidelines to help you plan your signage strategy:
Decide Your Signage Goal
Before you can begin, you need to decide the goal for your signage. Perhaps you’re looking to connect with prospects and bring in new business. Storefront window graphics that display your offerings, promotions, and more details can help intrigue prospects passing by your business. Of course, this is just one scenario. Be sure to consider your target audience and messaging type as part of your planning.
Determine Signage Placement
There are many different locations for custom window graphics in a business. For example, if you have a street-level business, signage in your front windows can help you connect with passersby and tempt them to step inside. On the other hand, if your goal is to boost privacy for your facility, privacy films are a type of window signage that can be used on windows and glass where needed.
Plan Signage Design
Once you know more about who you’re targeting with which messaging and where, it’s time to begin planning the graphics and text for your sign. In this stage, you can also determine the sizing for your sign depending on where you’re planning to install it. Be sure to consider incorporating your company’s colors, fonts, and graphics in your custom window graphics so that they align with your brand and help people remember your business.
Speak to Your Audience
It’s important to remember your target audience when you design your graphic. We've mentioned it before, but that’s how important it is—it needs its own section in this blog. So, for example, if you own a restaurant that is trying to appeal to millennials, consider throwing up QR codes that will lead them to your social media sites. If you’re trying to capture attention for promotional reasons, choose bright colors such as red or yellow. If you’re seeking to capture the attention of children, throw up funny and cartoonish graphics to get their attention (which will then get their parent’s attention).
Choose a Reliable Window Graphics Company
A professional sign shop can help you bring your signage designs to life through expert creation and installation. This is essential to ensure your signs are crafted with high-quality materials and installed with seamless precision.
The Sign Doctor in Woburn, MA, can support you with this and all stages of receiving custom window graphics for your business. If you’re not sure how this type of sign will benefit your business or need assistance with planning a signage strategy, you can rely on us to help. We’re happy to work with you in all stages of creating window signs for your business from the initial consultation through to final installation.
Request a call back from us to get started!
