Heightening your business presence in Massachusetts requires having more visibility. A range of marketing tactics will help you do this, however, building signs are a critical one. Signs strategically placed outside your business will work at just the right time. When people are in the area, a compelling sign has the power to influence them, pique their interests, and encourage them to step inside. Now, they’re one step closer to browsing your offerings and making a purchase, all thanks to your business signage.
How to Use Building Signs to Heighten Your Presence
Signage outside your business serves a range of purposes from getting your business noticed to providing details about your offerings, events, and even your company. A wide range of sign types will help you achieve the following essential objectives:
Make Your Presence Known in the Community
Prominent types of signage are crafted specifically to get your business noticed. These include channel letters, hanging signs, awning signs, and more sign types. Their size, placement, and even illumination will make your business more visible and help landmark your location.
Point Customers Towards Your Business
Clear, visible building signs in Boston will make it easy for people to find your business as they approach your location. This is especially important if you’re located in a crowded area or a multi-tenant complex. New customers, especially, will appreciate signs that support wayfinding purposes.
Advertise Your Offerings
Window graphics, banners, and additional signs outside your business will let passersby know what you have to offer. Consider using these signs to showcase your best-selling and popular products and services to pique people’s interests. Similarly, these signs can also be crafted to display event and promotional details to attract even more interest for your business.
Provide Helpful Information Guests Need
There may be instances where guests stop by your business after hours. When this happens, it can be helpful to have commercial building signage that offers them helpful information. This could include your hours of operation, website URL, or even social media handles. These details will let them know when they can return or how to connect with you in the meantime. Even when your business isn’t open, these details interact with potential customers, which encourages them to return when you are open.
Craft Professional Building Signs in Boston
Developing signs that achieve these objectives requires working with a team of experienced sign makers. At The Sign Doctor, we are a full-service sign company that’s available to support businesses in Massachusetts with outstanding signs. Our process covers all the steps needed to bring your ideal signs to life. This includes consultation, design, creation, and installation — along with any maintenance or repairs you may need down the road.
Whether you are looking for singular commercial building signage or several signs to elevate your storefront, we’re ready to work with you. Connect with us to request a quote and get started.
