It’s no secret that exterior signs help get your business noticed. When people are passing by your location, captivating signs can connect with them at just the right time, enticing them to step inside and do business with you.
However, it’s critical that your signs stand out and pique people’s interests to be effective. A professional signage partner, such as our team at The Sign Doctor, will support you by crafting stand-out signs.
Tips for Crafting Captivating Exterior Signage
Looking for tips so that your outdoor signage will make a lasting impression? You're in the right place:
Find the Right Exterior Sign Type
At The Sign Doctor, we offer a range of sign types to choose from, including everything from notable monument signs to tall, free-standing pylon signs. The good news is that no matter which sign type you choose, it will be crafted with eye-catching and impressive qualities. However, the key is selecting the right sign type that will achieve your intended objective and connect with your target audience. If you’re not sure which sign type to select, you can rely on our knowledgeable team to guide you.
Select Materials that Strike the Right Note
Some types of outdoor signs offer choices when it comes to materials. With your signs being installed outdoors, it’s important to select durable, high-quality materials that will withstand harsh weather and offer a long lifespan for your sign. Be sure to ask us which materials are available for you to select from; we’ll also discuss which materials will best complement your building's façade and landscape.
Craft a Personalized Design
A personalized design is what will make your sign stand out among competing signs in your neighborhood. It will also act as a tool to help people become familiar with your business, especially if it features brand elements, such as your company logo. If you have a rough design idea in mind, our team is happy to work with you to bring it to life. Of course, if design isn’t your strength, our graphic designers will craft design options for you to review and modify to your heart’s content.
Add Illumination for More Visibility
At night and in poor weather, illuminated outdoor business signs will stand out. If your business is open late, increased visibility is key in helping people find you. Even if your company doesn’t operate late, an illuminated sign is worth considering, as it acts as a 24/7 marketing partner. Your sign will remind people where you’re located, so that they can return during operating hours.
Keep Your Outdoor Sign Well-Maintained
Once you invest in an impressive sign, you’ll want to keep it in good repair so that it continues to serve your business effectively. Ask our signage professionals about steps you can take to keep your sign in clean, vibrant condition. If you need a helping help with maintenance or repair services, connect with us!
Professional Support for Outdoor Business Signs
Contact us at The Sign Doctor for guidance on all stages of the signage journey. We support all businesses in Massachusetts, and we look forward to working with you.
Get started by connecting with us to request a quote and callback today.
